DR.ALTHEA
Vegan Skincare
Category
Content
Platforms
Year
2025
DR.ALTHEA
Vegan Skincare
Category
Content
Platforms
Year
2025
The challenge
Dr. Althea launched a new anti-aging line on the European market with a limited marketing budget (8K€/month). Their challenge: to create brand awareness and generate sales without an internal video team.
Dr. Althea launched a new anti-aging line on the European market with a limited marketing budget (8K€/month). Their challenge: to create brand awareness and generate sales without an internal video team.
They had tried to recruit micro-influencers (€500-€1000 per post) but the results were unpredictable — some posts went viral, while others flopped completely. The objective: Generate 50K organic views in 60 days and prove that AI-generated content can convert as well as traditional UGC.
They had tried to recruit micro-influencers (€500-€1000 per post) but the results were unpredictable — some posts went viral, while others flopped completely. The objective: Generate 50K organic views in 60 days and prove that AI-generated content can convert as well as traditional UGC.
Our strategy
We created two virtual creator avatars — a dermatologist and a beauty enthusiast — to cover both the "expert" and "lifestyle" angles. Our approach:
We created two virtual creator avatars — a dermatologist and a beauty enthusiast — to cover both the "expert" and "lifestyle" angles. Our approach:
Content batching: Producing 20 videos/month (mix of education + entertainment) Tested hooks: "Dermatologist reacts to TikTok trends", "3 ingredients to avoid after 30", "Anti-aging routine under €50" Multi-platform: The same video adapted to the specs of each platform (9:16 TikTok, Reels, Shorts) Strategic repurposing: Top performers transformed into Spark Ads
Content batching: Producing 20 videos/month (mix of education + entertainment) Tested hooks: "Dermatologist reacts to TikTok trends", "3 ingredients to avoid after 30", "Anti-aging routine under €50" Multi-platform: The same video adapted to the specs of each platform (9:16 TikTok, Reels, Shorts) Strategic repurposing: Top performers transformed into Spark Ads
The results
CTR
CPM
Hook Rate
The results
Watch Time
CAC
ROAS
Get started
Votre scaling commence ici.
Réservez un audit gratuit de 30 min. Nous analysons vos créatives actuelles, identifions les opportunités, et vous montrons exactement comment baisser votre CAC de 30-50% avec notre méthode.
Aucun engagement. Aucune carte bancaire requise. Juste 30 minutes pour voir si nous sommes le bon fit.
Get started
Votre scaling commence ici.
Réservez un audit gratuit de 30 min. Nous analysons vos créatives actuelles, identifions les opportunités, et vous montrons exactement comment baisser votre CAC de 30-50% avec notre méthode.
Aucun engagement. Aucune carte bancaire requise. Juste 30 minutes pour voir si nous sommes le bon fit.
Get started
Votre scaling commence ici.
Réservez un audit gratuit de 30 min. Nous analysons vos créatives actuelles, identifions les opportunités, et vous montrons exactement comment baisser votre CAC de 30-50% avec notre méthode.
Aucun engagement. Aucune carte bancaire requise. Juste 30 minutes pour voir si nous sommes le bon fit.