Ledvance - Osram
Vintage collection 1905
Category
Content
Platforms
Year
2025
Ledvance - Osram
Vintage collection 1905
Category
Content
Platforms
Year
2025
The challenge
Ledvance (a B2B brand of lighting solutions) wanted to reposition itself in the B2C market with a new range of designer lighting fixtures for the home.
Ledvance (a B2B brand of lighting solutions) wanted to reposition itself in the B2C market with a new range of designer lighting fixtures for the home.
Their problem: zero awareness among the general public, and difficulty showcasing the product in a real context without investing in costly photo shoots. Objective: Create B2C demand and generate traffic to their new e-commerce site.
Their problem: zero awareness among the general public, and difficulty showcasing the product in a real context without investing in costly photo shoots. Objective: Create B2C demand and generate traffic to their new e-commerce site.
Our strategy
We have created 18 videos showcasing Ledvance lights in different interiors (modern apartments, industrial lofts, cozy rooms) with "home tour" and "room makeover" formats.
We have created 18 videos showcasing Ledvance lights in different interiors (modern apartments, industrial lofts, cozy rooms) with "home tour" and "room makeover" formats.
Our approach: Before/after transformations: Show the dramatic impact of good lighting Educational content: "5 lighting mistakes that ruin your decor" Lifestyle integration: Fixtures as part of an aspirational lifestyle Shopping activation: Product tags + direct e-commerce links
Our approach: Before/after transformations: Show the dramatic impact of good lighting Educational content: "5 lighting mistakes that ruin your decor" Lifestyle integration: Fixtures as part of an aspirational lifestyle Shopping activation: Product tags + direct e-commerce links
Les résultats
CTR
CPM
Hook Rate
The results
Watch Time
Get started
Votre scaling commence ici.
Réservez un audit gratuit de 30 min. Nous analysons vos créatives actuelles, identifions les opportunités, et vous montrons exactement comment baisser votre CAC de 30-50% avec notre méthode.
Aucun engagement. Aucune carte bancaire requise. Juste 30 minutes pour voir si nous sommes le bon fit.
Get started
Votre scaling commence ici.
Réservez un audit gratuit de 30 min. Nous analysons vos créatives actuelles, identifions les opportunités, et vous montrons exactement comment baisser votre CAC de 30-50% avec notre méthode.
Aucun engagement. Aucune carte bancaire requise. Juste 30 minutes pour voir si nous sommes le bon fit.
Get started
Votre scaling commence ici.
Réservez un audit gratuit de 30 min. Nous analysons vos créatives actuelles, identifions les opportunités, et vous montrons exactement comment baisser votre CAC de 30-50% avec notre méthode.
Aucun engagement. Aucune carte bancaire requise. Juste 30 minutes pour voir si nous sommes le bon fit.